Hanoi Media Days 2016

Get on board! Structural Changes in Journalism

Vienna, June, 17. & 18.

Why you should participate

Consider this:

  • The conference programme will give space for presentation and discussion from both sides (Vietnam, Austria), given by scientists, media experts and students.
  • By participating in this conference, you get an idea of the changes of media landscapes in both participating countries Vietnam & Austria. 
  • You'll get to know other scientists in the field of journalism and communication, as well as media practitioners and you'll be able to build connections with potential partners for your projects, research and studies.
  • You're getting first hand insights into the structural changes that are being undertaken in your field of studies or in your job as a media expert.
  • Take on the opportunity to discuss the newest challenges in media and communications within the context of various international organizations


University of Vienna (Main-Building, Senate’s Assembly Hall) / 1010 Vienna Universitätsring 1

  • Executive Committee:
  • Academy of Journalism and Communication, AJC, Hanoi
    Austrian – Vietnamese Association, GÖV, Vienna
    Central Council for Theoretical Study of the Communist Party of Vietnam, Hanoi
    Department of Communication / Faculty of Social Sciences / University of Vienna
    Embassy of the Peoples Republic of Vietnam in Austria
    European Society for Education and Communication, ESEC, Vienna
  • Program:
    Thomas A. Bauer, Department of Communication, Univie / ESEC
    Vu Than Van, AJC, International Office
    Ngyen Thi Bich Yen, PHD candidate AJC (management affairs)
    Toma Molerov, Department of Communication Univie, student: (technical affairs)


The Aim and the Horizon of Relevance of this Conference

  • Is to enrich the knowledge, to exchange analyses and to find trans-culturally relevant perspectives for the scientifically valid description of the reflexive interrelation of media and social change: on preconditions, processes, circumstances, consequences, wide ranged social, societal, and cultural problems, on effects for the social practice as well as on science based terms for theoretical explanations and sustainable solutions in media practice.
  • The topic of media change not only relates to structural changes in journalism, but in fact mirrors an ontological, that is to say a fundamental change of paradigms of communication of science as well as models of society of communication.
  • Exactly this is the point of interest: As there is a significant level of public trust to existing media systems - how do media systems with a more or less journalistically and professionally driven order of usage of - how do they work out strategically and practically the interruption of technological, economic and political routines and what does this mean for the publicly relevant social relations and social practice in politics, economy, education, and every day public life.
  • Media change also not just means the structural change, but the cultural change of usage of media. Media go public, media emancipates from manorial and elitist usage to everyone’s social practice.
  • The social, cultural and political concept of media plays a crucial role in the science-based endeavours to explain the options, the open horizons as well as the dead end streets of media change.
  • Understanding social change as a concept of diversity of social practice insinuates the responsibility of science across all cultures for trans-culturally relevant interpretations of a globalized phenomenon.
  • The analyses and the results of the conference could be discussed in relation to new orientations of journalism educational programs: contents, curricula, and didactical principles.


Click on the picture for more detail or to download the speaker's abstract

Ta Ngoc Tan

Prof. Dr.

Lecturer, Media Theorist

Truong Ngoc Nam

Assoc. Prof. Dr.



Thomas A. Bauer

Prof. Dr.

ESEC, Uni Wien


Nguyen Van Dung

Assoc. Prof. Dr.



Peter Jankowitsch



Helmut Kramer


Österreichisch-Vietnamisische Gesellschaft


Hang Dinh

Assoc. Prof. Dr.


Van Vu



Hai Chung Pham



Wolfgang Renner

Wiener Zeitung

Oliver Juvovic


Nguyen Thi Bich Yen

PhD Candidate

AJC, Uni Wien

Rainer Schüler


Standard Online

Ngoc Son Le

PhD Candidate

TU Ilmenau

Albert Malli

Stellvertretender Senderchef

Hitradio Ö3


Nguyen Thi Huyen




Daniela Kraus

FJUM, Medienhaus

Christian Jungwirth



Hanoi Media Days

Conference 2016 in Vienna


Fr. 17.06.2016

09.00Prof. Dr. Thomas A. Bauer: Opening Moderation
Prof. Dr. Ulrike Felt, Dean of Faculty of Social Sciences: Welcome Speech
Prof. Dr. Fritz Hausjell, Deputy Director of Department of Communication: Welcome Speech
09.30Prof. Dr. Ta Ngoc Tan, Vice Chairman, Central Council for Theoretical Study of the Communist Party of Vietnam: Key note speech:
“The Political Communication of Vietnam Media: Experiences and Suggestions for the Future”
10.00Dr. Peter Jankowitsch, FMin. em. for Foreign Affairs, President Austrian-Vietnamese Society (GÖV):
“Journalism and Foreign Policy: A relation of reflexive interdependency”
10.30coffee break
11.00Prof. Dr. Fritz Hausjell, Univie:
“Structural Changes in Public Communication: Journalism Yesterday, and what Tomorrow?
11.30Prof. Dr. Dinh Thi Thuy Hang, AJC, Vietnamese Journalists Association:
“The Rise of Social Media: What to Teach Students in Journalism Degrees”
12.00Assoc Prof. Dr. Nguyen Van Dung, Dean of Journalism Faculty:
Directions for the "Developing Journalism" in the context of Digital Communication: The Case of Vietnam
12.30Lunch Break
13.30Dr. Vu Thanh Van, AJC,:
“Vietnam Media System - places and niches for change"
14.00Dr. Pham Hai Chung, AJC Sen. Lecturer:
“New Generation of Vietnamese Audience: Mass-Self-Communication”
14.30Nguyen Thi Bich Yen, Cand. PHD, AJC:
“Strategies to Strengthen the Commitment of Audiences - A Vietnamese View on Austrian Concepts”
15.00Open Forum Discussion (Moderation Thomas A. Bauer)
15.30Coffee Break
16.00Mag. Rainer Schüller, Deputy Editor-in-Chief Der Standard Online:
“Online Journalism – Experiences, Setbacks and Strategies of Success in Austria”
16.30Dr. hc. Wolfgang Renner, Wiener Zeitung:
“New Journalism - New Media Marketing: Media Change in Everyday Practice”
17.00Mag. Christian Jungwirth, CEO OKTO Community TV Vienna:
“Community Media - an Anticipation of Citizen- and Participative Journalism?”
17.30Mag. Oliver Vujovic, SEEMO:
“New Journalism in the Balkans – Case Study for Transition Countries”
18.00Open Forum Discussion (Moderation Thomas A. Bauer)
19.00Final Notes / Drinks


Sa. 18.06.2016

09.00Prof. Dr. Thomas A. Bauer, Univie, Dptm of Communication:
“Media Society – Challenges, Chances, Changes”
09.15Josef Ladenhauf, doctoral student Univie, europadirect:
“Doing Europe by Network Models of Participation”
09.45Eleanur Gülec, Students’ Research Seminar Group, Univie:
“Theoretical Re-application of Social Media Models to Procedures of Traditional Journalism”
10.15Open Forum Discussion (Moderation Thomas A. Bauer)
10.30Coffee Break
11.00Open Forum Discussion (Moderation Vu Than Van)
11.30Prof. Dr. Helmut Kramer, Univie, Vizepräsident der Österreichisch-Vietnamisischen Gesellschaft, Dptm of Political Science: “Foreign Politics and Public Opinion”
12.00Le Ngoc Son, IImenau University of Technology, Germany:
“The Challenge of Vietnamese Journalism in Times of Competition Against Social Media”
12.30Lunch Break
13.30Open Forum Discussion (Moderation Thomas A. Bauer)
14.00Albert Malli, Bakk., Austrian Broadcasting Corporation ORF “Ö3: Online and New Media Strategies in Framework of a Broadcasting Organization“
14.30Dr. Daniela Kraus, CEO fjum Vienna:
“International Trends in Structural Change of Journalism”
15.30Prof. Dr. Truong Ngoc Nam, Rector, Academy of Journalism and Communication AJC Hanoi, Closing Key Note Speech:
“Academic Journalism Education: Challenges of Change in Contemporary Media Universe”
16.00Ending Ceremony

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Sponsors & Partners

This conference has been made possible through the support of: